We're excited to announce a new feature called Guestbook Studio designed to help you clean up your guest database!
Most restaurants are sitting on messy data: duplicate guest profiles, redundant tags, missing fields. There are many reasons: multiple teams booking reservations differently, reservation platforms with different data requirements, individual venues operating on their own systems within a larger group. The reasons vary but the result is the same! Your guestbook doesn't reflect reality, and there's been no good way to tackle it all in one place until now.
Guestbook Studio is a dedicated workspace inside your Guestbook for cleaning, standardizing, and enriching your guest data across all systems.
Here's what you can do with it today:
👯♀️ Deduplicate your guestbook. Guestbook Studio automatically scans your guest profiles and surfaces duplicate groups for you to review. You can merge profiles one at a time or process them in bulk. Every merge consolidates visit history, spend data, and tags into a single clean profile. You can also customize Detection Rules to control how duplicates are identified: by name, email, phone, or a combination. The tighter the rule, the higher the precision.
🔀 Audit your tags. The Tags tab gives you a full view of every tag that exists across your connected reservation systems. Filter by location, reservation system, or tag type to find redundancies and understand exactly how tags are being applied across your venues.
Clean data is the foundation of everything: better segmentation, more accurate guest history, smarter automations, and more personalized guest outreach. Guestbook Studio is how you get there. We can't wait to hear what you think :)
If you have more questions, you can access a more detailed Support Center article here.
Use Case Highlight:
Happy Spring cleaning,
Maggie Tang
Founder & CEO | Magic + Loyalist
