Effectively targeting your guests starts with organizing them smartly. Loyalist gives you three powerful tools:
✅ Loyalist Tags
✅ Segments
✅ Reservation System Tags (Resy, OpenTable, etc.)
| Feature | Loyalist Tag | Loyalist Segment | Reservation System Tag |
|---|---|---|---|
| Appears on guest profile | ✅ | ❌ | ✅ |
| Can be auto-updated by guest behavior | ✅ | ✅ | if Loyalist tag is synced |
| Used for marketing filters | ✅ | ✅ | ❌ |
| Seen by FOH | ❌ (unless synced) | ❌ | ✅ |
| Best for… | Personalizing service, internal context | Campaigns & filters | FOH visibility |
What they are: Labels attached to guest profiles in Loyalist. They help you track key info like VIP status, preferences, or behaviors.
Where they live:
➡️ On guest profiles only
➡️ Not automatically visible to your FOH unless synced to your reservation system
Automation:
✔️ Can be automatically applied based on visit history, spend, etc.
✔️ Can also be manually added or edited by your team